88rising is a new hybrid media company. It is a record label, video production and marketing company in one. The mass media company was first pitched as a “Vice for Asian culture” and has become a voice for Asians.
Programs: After Effects, Animate CC, Illustrator, Cinema4D
The name 88rising derives from the Chinese language. Eighty-eight translates to double happiness and is a homophone for fortune and good luck.
The concept plays with the name. The elevator rises to level 88 to reveal a surrealistic world with Asian culture representations. These include the Lucky Cat, red packets, pandas and Confucius (the Chinese philosopher).