All works copyright to Rasita (Kaye) Kartarahardja 2019

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88rising Promo

88rising is a new hybrid media company. It is a record label, video production and marketing company in one. The mass media company was first pitched as a “Vice for Asian culture” and has become a voice for Asians.

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Programs: After Effects, Animate CC, Illustrator, Cinema4D

The name 88rising derives from the Chinese language. Eighty-eight translates to double happiness and is a homophone for fortune and good luck.

 

The concept plays with the name. The elevator rises to level 88 to reveal a surrealistic representations of Asian culture. These include the Lucky Cat, red packets, pandas and Confucius (the Chinese philosopher).